The Singing Brakeman,

Jimmie Rodgers

Metal plate on State Street

June Carter and Johnny Cash

Bristol, TN  USA:
Bristol, TN was incorporated in 1856, and borders Bristol, VA.  Metal plates on the center line of State Street mark the exact boundary downtown between the two Bristols.

Steele Creek Lake

Phone # 423-652-2538

Toll free phone# 1-800-782-6545

Fax # 423-652-2857

Bristol Motor Speedway:
It's Bristol, Baby!  Since 1961 Bristol has been the home of Bristol Motor Speedway, NASCAR's most popular track and the "World's Fastest Half-Mile".  BMS sponsors many racing and other sporting events throughout the year.

Also listed on the National Register of Historic Places is the Paramount motion picture theater built circa 1930 on the TN side of State Street.  It has been renovated into the Paramount Center for the Arts and has been a venue for numerous performing musical and theatrical artists, including Bristol resident Doyle Lawson and Quicksilver, an award winning group with vocal harmonies and a mix of gospel and bluegrass music. 

Watauga Lake as viewed from dam

Tennessee Ernie Ford:
Native son Ernest Jennings Ford was born in Bristol, TN in 1919, attended Bristol Tennessee High School, and worked his first job at local radio station WOPI.  He was inducted into the Country Music Hall of Fame as well as the Gospel Music Hall of Fame.  He was known as Tennessee Ernie Ford, the wildly exaggerated hillbilly character he created after moving to California, and is remembered for his baritone voice, Southern twang, and flair for comedy.  He is probably best known for his recording of "Sixteen Tons" which stayed No. 1 on the country chart for 10 weeks.  His recording of  "Davy Crockett, King of the Wild Frontier" reached No. 4.  He also sang "River of No Return" for the movie of the same name, which starred Marilyn Monroe, Robert Mitchum, and Rory Calhoun.

"Bristol Sessions" mural on State Street

Assembling forklift seats

In 1974, the Carter Family Fold was established in Hiltons, VA (a few miles from Bristol) by Janette Carter to honor the memory of her parents, A.P. and Sara Carter, as well as "Mother" Maybelle Carter, whose daughter June Carter married Johnny Cash.  "Foot stomping" country music can be heard on Friday and Saturday evenings at the Carter Fold.  Audiences were sometimes surprised by unannounced performances by Johnny and June Carter Cash.

Doyle Lawson and Quicksilver

Bending metal for frames

From 1956 to 1961, Ford hosted NBC’s “The Ford Show" — named not for him, but for the show’s sponsor, the Ford Motor Company.  Tennessee Ernie ended each episode with an inspirational song or hymn which became the show's most popular segment.  He earned the nickname "Ol' Pea-Picker" because of his signature sign-off, "Bless your pea-pickin' heart." 

In 1954 he was in three episodes of “I Love Lucy”, playing the country bumpkin Cousin Ernie.  Ford is well remembered for calling Ricky Ricardo "Cousin Ricky Rick-er-due" and for telling Lucy, “You got quite a hitch in your get-along".

Upholstering cushions

The Carter Family: Maybelle Carter with A.P. and Sara Carter

The "Bristol VA / TENN  --  A Good Place to Live" sign was erected in 1910 and spans across State Street.  It is listed on the National Register of Historic Places.

Superior Unlimited Corp.

Bristol TN/VA sign across State Street

South Holston Lake

Paramount Center for the Arts

Steele Creek Park:
Stacy Grayson Park at Steele Creek was opened to the public in 1964 and includes more than 2,200 acres. The park includes picnic areas, shelters, a nature center, and golf course. Visitors enjoy hiking, walking or biking on the many trails throughout the park. One of the most frequented paths meanders beside the 52 acre lake. 

Bridal Veil, viewed from Lovers Leap

Bristol Motor Speedway

Contact Information

Mailing address:

Superior Unlimited Corp.
P.O. Box 3888
Bristol, TN 37625-3888
Physical address:

Superior Unlimited Corp.
1225 Volunteer Parkway
Bristol, TN 37620

"I Love Lucy" episode with Tennessee Ernie Ford

Our "cut-and-sewn" seats are proudly made in the USA, in our manufacturing facility in Bristol near the Tennessee/Virginia state line.  Bristol is centrally located within one day's driving distance of 70% of the U.S. population.  Interstate 81 passes through Bristol; and the Tri-City metropolitan area of Bristol, Kingsport, and Johnson City is served by over 30 motor freight carriers whose terminals are based in the area.  From Bristol, we ship our quality seats and cushions throughout the U.S. and Canada.

TVA Lakes: 
The Tennessee Valley Authority was established in the 1930s to provide electricity to the area by building hydro-electric dams. The 14 lakes in east Tennessee resulting from this project include South Holston, Boone, and Watauga lakes which are in close proximity to Bristol.  TVA lakes offer water-oriented recreational opportunities with many public areas and parks on their shores broadening the scope of outdoor experiences.  All of the lakes, including the dam overflow waters, provide excellent fishing opportunities for a variety of species including crappie, bluegill, walleye, catfish, and several species of bass and trout.

Bristol Caverns:
Since 1944 tours of the well-lit Bristol Caverns are given year-round, taking visitors through the phenomenal stalactites (icicle-shaped formations hanging from the cave ceiling) and stalagmites (formations on the cave floor).  One of the most popular and breathtaking formations is the Bridal Veil, which can be viewed from Lovers Leap.  A silent river flows 180 feet below at the bottom of the cavern. 

Made in the USA:

Sewing vinyl cushion covers

Creating patterns

Since 1989

Tennessee Ernie Ford

Jimmie Rodgers was known as the "Singing Brakeman" and the "Father of Country Music".  He was the first performer inducted into the Country Music Hall of Fame.  Jimmie traveled from his home state of Mississippi to Bristol to participate in the Bristol Sessions.  Pictured left to right on the mural, are Ralph Peer, The Carters (A.P., Sara and Maybelle), The Stonemans (Ernest and Hattie), and Jimmie Rodgers.   The mural was painted by Tim White in 1987.

The Birthplace of Country Music:
Unique to Bristol is its recognition as the Birthplace of Country Music, based on the historic recording sessions in Bristol that occurred in 1927, when Ralph Peer traveled to Bristol on the advice of early mountain musician Ernest "Pop" Stoneman and recorded 76 songs by 19 artists.  The Bristol Sessions launched the careers of the Carter Family and Jimmie Rodgers.  The Birthplace of Country Music Museum opened its doors in downtown Bristol in August 2014.

​​​​​​​​​​​​Customer Service:                            
Call 1-800-782-6545 during our regular hours, 5 a.m. to 4 p.m. Eastern Time, Monday through Thursday, to speak with one of our helpful customer service reps for additional information, current prices, and any questions you may have.   We will often answer the phone after 4 p.m. and at other times as well, if someone is here.  If no one answers, please call back!  We are closed major holidays, Fridays, and during inclement winter weather.  You may fax an order to us or email us 24/7.  Superior Unlimited is closed for the following holidays:

New Year's Day

Memorial Day

Independence Day (and a day or two before or after July 4)

Labor Day

Thanksgiving Day

Christmas Eve

Christmas Day

New Year's Eve

(and most, if not all, days between Christmas and New Year's)

Ordering Information:
When placing an order, include quantity, item number, and options desired.  No minimum quantity is required.  Orders may be placed by telephone, fax, or email.  We acknowledge receipt of orders by fax, email, or voicemail.  If you do not receive an acknowledgement within 2 business days, contact us immediately to ascertain if we have received your order.

All orders submitted are subject to acceptance by our credit department.

Shipping Policy:
Items are shipped using UPS ground and motor freight carriers.  Actual Shipping charges (rounded to the next whole dollar) will be "prepaid" and added to the invoice unless "freight collect" or "3rd party billing" is requested when the order is placed.  When more than one forklift seat is ordered at a time, seats (with no hip restraints or arm rests) are boxed two to a carton to reduce shipping costs per unit.  Multiple cushions may also be boxed together in a large carton to reduce shipping costs per unit.  Office chairs are boxed one per carton with some assembly required.

Payment Terms:

  •  Net 30 Days    (with credit application and approval)

Invoices are payable within 30 days from the invoice date by company check.  Orders and shipments may be delayed until past due accounts are brought into current status.

  •  Credit Card

Visa, Master Card, Discover, and American Express are accepted when the order is placed.  Card will be charged when order is shipped.  Payments by credit card made on account balances will have appropriate finance charges added from the date of each invoice being paid.

  •  Cash

Local walk-in customers may pay with cash or check.

Claims and Returns:
Claims for shortage in shipment or damaged goods must be noted on the delivery ticket with the carrier driver at the time of delivery to avoid denial of any and all claims.  Discrepancies must be reported to us within 48 hours of receipt. 

Damaged items must be returned to us before credit will be issued.  Returns must have an authorization approval number.

All dimensions, weights, and measurements are approximate.

Modifications and Variances:
The right to make changes in prices, design, dimensions, construction, components, and/or available options is at the sole discretion of Superior Unlimited Corp.

Safety Notice:
Superior Unlimited Corp. recommends the use of seatbelts whenever appropriate.  The purchaser of a replacement forklift seat makes a choice about the nature and environment in which the seat is used.  Superior Unlimited Corp. recommends strict adherence to all safety procedures. 

We recommend using 5/16"--18 locking nuts, or lock washers with nuts to secure seats to forklifts or industrial equipment.

Universal Fit:
Our seats fit most forklifts and can be adapted for use on other industrial equipment.  Our seats are manufactured with slides and seat belt brackets included unless the customer specifically requests no slides and/or no seat belt brackets.  All our forklift seats (except 8Q) are upholstered in automotive high-grade vinyl unless the customer requests another fabric such as IGV (Industrial Grade Vinyl), CGV (Construction Grade Vinyl), or CV (Canvas).

Custom Manufacturing Services:
We welcome your custom design inquires for seats, cushions, benches, literature holders, etc.

The Superior No-Hassle Guarantee:
Superior Unlimited Corp. uses quality raw materials and high standards of workmanship in manufacturing Superior seats and cushions.   If you are unhappy with your purchase for any reason, return it unused within 60 days for a 100% refund.